About Me
I’m a digital strategist and UX-focused web designer who helps businesses turn their websites into high-performing assets. Over the past several years, I’ve led website projects from concept to launch — improving SEO, streamlining user journeys, and using data to inform content and design decisions.
I’ve worked with small to medium-sized businesses across diverse industries, collaborating with cross-functional teams to align web strategy with business goals. My toolkit includes SEO optimization, analytics interpretation, UX research, content strategy, and CMS management (WordPress, Shopify, Squarespace).
Design Journey
I started my journey as an Event Promoter, working in the frontline of a production team, I always got to hear directly from the users and translate underlying issues into actionable solutions for my team. My background in Event Management and Hospitality has honed my ability to think outside the box, bringing innovative ideas to the table.
My experience in marketing has taught me the importance of understanding target audiences and creating products that meet their specific needs while bringing value to businesses.
What do I do?
Digital strategist
I am a freelance UX Designer, I craft data-driven web strategies that turn clicks into customers.
UXUI Tutor
I am also a UXUI Tutor, helping others understand the importance of user-centered design and how to create products that aligns with the needs of the users.
Career Mentorship
I help newcomers in Canada navigate the job market.